The Short Trip From Creativity to Innovation

by | Dec 20, 2021

The Short Trip From Creativity to Innovation

Having experienced a wide array of fuck ups in my life, I have developed quite a talent in the “creativity to innovation” game.  That’s because failure can be a great motivation to get creative. 

Believe me, or perhaps you know from experience when you’re sitting on your duff at rock bottom after a not-so-happy but a quite crappy ending in your life, doing something creative can help snap you back into the world of hope. When we are being creative, we have the opportunity to come into a calm, serene state of mind. The FLOW STATE is the state of mind I’m talking about, where humans make magic. 

It’s why creativity is essential not just to enjoying business success but to be a success in life.

When we are engaged in creative activity, our minds are more open to possibilities. So we are more likely to think of solutions we wouldn’t have thought of if we were just sitting on the couch eating Cheetos. This is what I mean by understanding how to play the “creativity to innovation” angle in your life.

An excellent benefit of creativity is that creative endeavors provide a nice respite from sadness, self-judgment, and negativity when you’re feeling like a born loser because of some awful breakup or business failure. (Believe me, I know from experience). When you are wrapped up in doing something creative, you forget about your problems. Try it sometime if you haven’t already. The next time you’re feeling down in the dumps, do something creative.

And just so you know, when I say do something creative, I don’t mean that you have to paint the next Mona Lisa, and I mean ANYTHING that gets you out of feeling sorry for yourself and into a more open, peaceful state of mind.

There’s a short list of some fun and easy ways to spark your creativity in a previous blog post here if you’d like some ideas. If you’d like a longer list, pick up a copy of my new book and check out chapter 3.

Another of the creativity benefits I have discovered is that it can lead you to find your tribe. When I was falsely accused of a crime as a kid, I found myself pretty alone for a while after most of my friends deserted me. But, when I discovered punk music, I found a group of people who became my new friends. We formed a garage band and eventually started doing live shows for money!

Everybody needs to feel like they have a tribe, and creativity is a great way to find yours. And I have found that having some form of a “tribe” is essential to success.

Another way the path from creativity to innovation can unfold is when our creative outlets lead us to new ways of making money. Of course, the most obvious way would be to turn a hobby into a money-making venture, as we did with the band. But you could also meet someone in your creative tribe who introduces you to your new business partner or helps you come up with a new business idea. 

I had some meaningful life experiences that would never have happened if I hadn’t pursued creative outlets. And I don’t just mean money-making, although that’s a big part of it. After Anxiety (the band) broke up, I discovered skateboarding. And skateboarding led to snowboarding. 

Incidentally, snowboarding is the perfect sport to illustrate what it’s like to be in the flow state I mentioned earlier. When you’re a snowboarder, you really have to “go with the flow” to do well at the sport. 

Going with the flow of snowboarding led me to three big turning points in my life: a business, a funeral, and a wedding. As you may have guessed, I ran into many like-minded people through those creative pursuits. We had LOTS of fun together, and when my first business was born, I learned about the ins and outs of running a successful business in Breckenridge, Colorado.

So, following your creative passion can sometimes lead you to discover another, or at least a new and different path, like how skateboarding led to snowboarding for me. That’s why dwelling in the space of creative flow is something we should all strive for as much as possible. It helps us to stay open to seeing the signs when new and/or better opportunities crop up so we can turn creativity into innovation!

I encourage anyone who has ever felt like a failure to explore creative outlets. You never know where they will lead! I also recommend exploring as many creative pursuits as possible because focusing too much on one dream can leave you imperceptive to the many other opportunities that your path will present. And make sure that you understand that they will be presented to you,

You can find more examples of how I (and others) have turned that path of creativity to innovation by staying in the creative flow of unfolding circumstances, get my book here!


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